In general, serum is a highly concentrated skincare product that you can be applied onto the skin after cleansing and before moisturizing. The active ingredients in a serum makes it a great tool for aiming at specific skin problems. Here are some popular types that are available in the market:
Hydrating serums: Applied under moisturizer, and they deliver an extra layer of hydration and can help calm irritated skin.
Wrinkle and firming serums: They aim at signs of aging such as sagging skin and lines, and they are formulated with retinol.
Antioxidant serums: They help neutralize the free radicals that may cause photo-aging.
Exfoliating serums: They are often used overnight as an innovative method to gently remove dead skin cells with ingredients like glycolic and salicylic acid.
Brightening serums: They focus on evening the skin tone and fading hyperpigmentation. Besides, they may have light reflectors for quick results, brightening properties and/or exfoliants to reduce spots.
Multi-tasking serums: The best multi-tasking serums should bring some antioxidant action and aid to fight the first signs of aging while adding a layer of hydration and a more luminous look. Also, they deliver concentrated protection against some environmental aggressors.
Face serums are loaded with ingredients designed to penetrate skin in ways your moisturizers can’t. For some, these serums are worth investing in as they come with plenty of beauty benefits, including smoothing fine lines, speeding cell turnover, increasing firmness, boosting brightness as well as correcting discoloration. The problem is that they will not work well if you do not use them correctly. Today I will be sharing with you my top 11 serum application tips on how to get the most of your product so do read on!
1. Cleanse your face well
The ingredients in face serums will stick to dead skin cells and dirt, so if you want to get the maximum absorption, wash your face well before applying these serums. You should use tepid water to clean your face as hot water can make the skin perspire that inhibits absorption while cold water can close skin pores, blocking serum from being absorbing well.
2. Apply while your skin is damp
Some people say that damp skin is 10 times more permeable than dry skin, so if you apply face serum to moist skin after cleansing skin or misting skin with an alcohol-free toner, you will have a quick, deep absorption. Apply face serum into your skin with an open palm to release all of the ingredients.
3. Less is more
Keep in mind that face serums are super concentrated. To get the worth of your money, just use a few drops of serum or a pea-sized amount. Any more is a waste. In fact, many people apply too much serum and complain that it does not sink in.
4. The Right Application
As I mentioned earlier, the right application of serum is very important for its effectiveness. Here are the ways to get the results you desire:
Cleanse your face thoroughly with warm water first before applying toner to remove excess oils, makeup residue and dead skin cells that may lurk on the facial skin after washing.
Use a warm, damp towel so as to open your skin pores and leave your skin feeling lightly moist.
Apply a small amount of serum onto the cheeks, forehead, chin and neck. Blend quickly and lightly all over the skin, but be careful not to get into the eyes.
Use light but firm strokes to apply the serum. Never stretch, rub or pull the skin. Gently massage and allow it to dry naturally.
While the face serum is still wet, gently tap your face’s surface with your fingers for about 30 seconds. You can use all of your fingers on either face side very lightly. The tapping action will stimulate the face serum to sink into the deeper skin layers.
If you feel tingled when applying the serum, this can be a sign that the ingredients are penetrating into the dermis and this shows that they are working well.
When the serum is fully dry, after about 3 minutes, you should apply your facial oil, eye cream and regular moisturizer in the same way. Allow that to sink in fully before applying the next products.
Seal the serum up. Oxygen and UV rays can cause it to oxidize. Make sure to tighly close your serum after using.
5. Take time
Serums are not moisturizers, so they need a moisturizing assistance like a day or night cream. In order to allow face serums to completely absorb, just apply and wait about 5 minutes before applying any moisturizer. Keep in mind that well-formulated serums can absorb quickly. If they leave a sticky or oily residue, they are not doing the job well.
6. Avoid serums that have color & fragrance
When purchasing serums, you should avoid serums that have pleasant scents or pretty colors. Remember that some of the best serums are dull-smelling. A good serum is packed with ingredients that aim at repairing and rejuvenating. So, colors and fragrances add nothing good, even they may affect the ability to absorb.
7. Combine with moisturizers
Serums are highly concentrated, which means that you need to apply them first. With this way, all of the ingredients can penetrate the skin. These ingredients are main reason why good serums are more expensive than most of the moisturizers. The high concentrations in the serum’s ingredients make its price up.
Experts agree that serum and moisturizer can be used together to boost moisture levels and improve specific skin conditions. If you immediately apply your moisturizer after your serum, it can reduce the effectiveness of your serum, so always remember to wait for approx 3-5 mins before proceeding.
Another thing you need to remember is that not all face serums will work with all moisturizers. In case you are not sure, use serum and moisturizer from a brand or check out the label to see whether it can be added in your beauty routine. This means that your serum has no ingredient that may react with moisturizers.
8. Wear sunscreen
If you are using any brightening serum, remember to wear sunscreen on your face every day. This is because many ingredients in these serums may make your facial skin sensitive to the sun, which can result in more uneven skin tone.
9. Stick to one rand
Products are designed to work perfectly together, so if you use them together, you will get better results. In fact, there are many brands out there where skin care products are sold in a kit or package, including a serum. With this way, producers sell more products, but customers also benefit from that.
Addition to this, when using different brands of skin care, the ingredients may cause confusion and conflicts. An active ingredient can cause irritation when you combine it with a different active ingredient in your regular cream. So, using products from the same brand will reduce the results.
10. Choose a serum that suits your skin
Read the instructions on the packaging first to know the ingredients and then choose serums that suits your type of skin.
Acne-prone skin: Choose serums that have vitamin C (enhances skin’s repair process, increases collagen production and reduces inflammation), zinc (regulates oil production and soothes irritation), retinol (reduces inflammation) and salicylic acid ( unclogs skin pores).
Dry skin: Choose serums that have vitamin E (protects skin cells from oxidative damage), glycolic acid( lightens discoloration and exfoliates), niacinamide( improves skin elasticity and increases ceramide skin level) and hyaluronic acid( retains moisture).
Dull skin: Choose serums that have antioxidants like resveratrol, green tea extract, ferulic acid. These antioxidants will fight free radicals, promote cellular repair and healing and increase effectiveness of sunscreen.
11. Choose oils for serums
Your face serum needs a light oil that absorbs into the skin and leave no greasy residue while adding back lost antioxidants, moisture and vitamins. Some of the high quality oils for serum are grapeseed oil, pomegranate seed oil, jojoba oil, avocado oil, evening primrose oil, raspberry seed oil and rosehip oil. The face serums are high in antioxidants and leave no greasy residue. They will absorb quickly and leave your skin a plump and soft feeling.
Serums are super potent, so more is not always better. You should be careful before putting it on. Powerful ingredients in serums can irritate the skin, especially sensitive skin.
After reading this article about 11 best tips on how to apply face serum, I hope that you will try to include face serums into your skincare routine and then follow one or more of these tips to get all of the active ingredients for good. If you know other tips on how to apply face serum, remember to share them with others by leaving your comments below. I will reply to your comment as soon as possible.
Author Bio: Lien Nguyen – Writer and Blogger, who has more than 6 years of experience in the industry of Health and Beauty. I work for Healthyguide.com and VKool.com – reliable resources that help people deal with their health and many other issues in life, as a content coordinator for categories including Beauty & Health. I also focus on nutrition, fitness, lifestyle, and women’s issues. Find more of my articles on Pinterest or Facebook.