L’Oreal Professionnel x Singapore Fashion Week 2015


It was a night of glitz and glamor as I attended my very first Fashion Week with a gorgeous group of beauty and fashion bloggers. To add a cherry on top of the cake, we even had the opportunity to snap a quick picture with L’Oreal Professionnel’s first Asian Brand Spokesperson, K-Star Yoon Eun Hye! OMG, she is so gorgeous and sexy and feminine and all things lovely.. all I could do was gaze in awe at her beauty.

L’Oréal Professionnel, the Number One professional brand worldwide, launched the V-Look Service in Singapore – the first Korean inspired “face slimming” effect, created especially for Asian consumers. As the official hair sponsor of the Singapore Fashion Week 2015, L’Oréal Professionnel staged a Hair Show at the Tent, where Korean celebrity Yoon Eun Hye, L’Oréal Professionnel’s first Asian Brand Ambassador, showed off the V-Look on the runway.

Yoon Eun Hye endorses key L’Oréal Professionnel services such as V-look, Majirel Coloration, Absolut Repair Lipidium and X-Tenso to achieve her soft, shiny mane whilst giving her the flattering V-shaped face. You must be wondering what exactly is the V-Look that I won’t stop harping about?

Well, it is inspired by the Korean beauty trend of having a small V-shaped face, the V-Look by L’Oréal Professionnel helps create the illusion of a slimmer face and a sharper V-line without the use of cosmetics or surgery. This V-Look is achievable by the hairdresser’s combination of precise haircut techniques along with smart but simple colour placements to create the ideal V-shaped face. One can expect more volume at the top and either layers to frame the face and/or an airy fringe to hide a section of your face.

We were also treated to live styling demonstrations of Top Korean Celebrity Hair Stylist Chahong, and World Class French Hairdresser Christophe Gaillet, who displayed their inspiring interpretations of the V-Look during the show. Whilst most would prefer Chahong out-of-the-bed au natural look, I very much preferred Christophe Gaillet for his creative flair of the dramatic!

Thank you TouchPR and L’Oreal Professionnel for this amazing opportunity!

As tempting as the V-look haircut and colour makeover experience was, I decided to give it a miss as I knew that my hair is currently too short for any major changes (unless I feel like have a pixie crop) but I will be giving away L’Oreal Professional hamper worth $120 each to 2 lucky readers! Simply comment with your name and email to stand a chance to win this giveaway! Winners will be picked on 15th June, 12pm. Good Luck! x

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Leave a comment

  1. June 14, 2015 / 10:43 am

    All along I have been using loreal haircare products which revitalize my scalp and save my lackluster locks from damage. It has always been my trusted brand. On the other hand, loreal professional has an exclusive presence in hairdressing salon. By winning the hamper, it means that I can bring the salon experience back to home setting. I am sure it will bring professional results and take good care of my hair wellness.
    Josephine Tan

  2. June 20, 2015 / 6:31 pm

    Congratulations Josephine Tan and Joycelyn Chan for winning the L'Oreal Professional hamper worth $120 each! Touchpr will be in contact with you soon, do look out for their email! 🙂

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